

Customer Service Practitioner Apprenticeship
Designed by curriculum experts, our Customer Service Practitioner Apprenticeship delivers a high-quality, customer-focused learning experience.

At a glance
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LevelLevel 2
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Duration12 months + EPA
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LocationWorkplace
About the course
Designed by a team of curriculum experts, our Customer Service Practitioner apprenticeship offers a high-quality, customer-focused learning experience.
We’ll help you develop the skills needed to consistently deliver outstanding customer service. Through this programme, you will gain the essential skills, knowledge, and behaviours to be confident and competent in your role.
Realise will support you in providing excellent customer experiences and confidently handling general queries to help you get it right the first time.
The programme is delivered through workshop sessions and/or one-to-one training, giving you the flexibility to meet all programme requirements. Our expert staff will guide and support you every step of the way to help you complete and achieve your qualification.
This programme is government-regulated and funded through the apprenticeship levy or other government schemes.
Is this course right for you?
This is an entry-level programme designed to help you develop the knowledge, skills, and behaviours needed to become a successful customer service professional.
You’ll be working in a frontline role, handling enquiries and supporting customers across a range of situations. This could involve face-to-face interactions, phone calls, written communication, or engaging with customers via social media.
It’s the ideal programme for anyone new to customer service or recently appointed to a customer service practitioner role.
You’ll be supported throughout your apprenticeship by an expert team. The programme has been developed by leading customer service specialists to ensure a high-quality learning experience - designed by the sector, for the sector.
We also offer a Level 3 Customer Service Specialist apprenticeship, ideal for those in senior or case management roles who handle complex customer interactions and lead on service improvements.
What you’ll learn
Throughout the apprenticeship, you’ll build a strong foundation of knowledge, skills, and behaviours that will enable you to create, manage, and positively influence the customer experience.
All learning is focused on helping you become a confident and effective customer service adviser - capable of gathering feedback, resolving issues, and delivering solutions that meet customer needs.
Learning topics include:
- Understanding the customer experience
- Handling difficult situations professionally
- Key regulations and legislation
- Working towards targets and goals
- Effective teamwork and collaboration
- Personal organisation and time management
- Developing strong communication skills
How you’ll learn
Training for the Customer Service Practitioner apprenticeship is delivered by our expert staff through a mix of engaging sessions. These can be delivered face-to-face or remotely, depending on your needs and business requirements, and can take place on a one-to-one basis or in group settings.
Your learning experience will include:
- A dedicated specialist trainer providing ongoing training, guidance, and support
- Expert-led Webinars
- Interactive online workshops
- Guided learning tasks
- Online learning resources and support
- 1-to-1 support, including coaching and tailored advice
- Assignments and work-based research projects
- Regular progress reviews, including pre-gateway and final gateway reviews
- Preparation and support for your End Point Assessment (EPA)
Our blended learning approach ensures you gain practical, real-world skills while building the confidence and knowledge to excel in your retail career.
Customer Service Practitioner Apprenticeship - Realise

The people that make it happen
With over 13 years of experience as a dedicated Business Skills Trainer, I specialise in delivering apprenticeships in Customer Service Level 3 and Business Administration Levels 2, 3, and 4. I'm passionate about sharing industry best practices and developing the knowledge, skills, and behaviours that empower individuals to succeed in the business world.
Whether supporting those just starting out or helping professionals take the next step in their careers, I’m committed to guiding learners toward meaningful growth and long-term success in the business skills sector.
I started my working life as a customer service assistant for a large, well-known food retailer and worked my way up to supervisor. Exploring a variety of roles gave me real insight into how a large organisation operates and how vital its people are to its success.
I later progressed into a higher management role and completed an apprenticeship to support my development. That experience inspired me to use my own journey to support others and motivate them to grow through learning.
It was then that I decided to change career paths and move into the apprenticeship and training sector.
I’ve now worked in the industry for over 21 years, supporting individuals to develop the knowledge and skills they need to achieve their goals. I’ve always believed that learning should be an enjoyable, empowering experience and I bring that ethos into everything I do to engage and inspire those on their learning journey.
Senior Training & Development Officer
I am currently a Senior Training and Development Officer within the Business Skills unit at Realise Training, where I deliver apprenticeships in Customer Service, Retail, and Team Leading.
My career began in retail, where I progressed from frontline roles to Store Manager. Over the past 28 years, I’ve built on that foundation to transition into training and development—first as a Regional Trainer and now in my current senior role at Realise.
This position offers the best of both worlds: I continue to support learners through their apprenticeship journeys, helping them develop skills and confidence in their roles, while also mentoring and guiding colleagues within the team. Sharing insights and fostering growth—both in learners and fellow trainers—is a part of the job I find especially rewarding.
My working career began in retail when I was 16 and fresh out of school, leading to a 30-year journey in the retail sector.
I progressed from a part-time assistant to team leader, then to section manager, and eventually into senior roles including assistant manager, deputy manager, and store manager. I spent over 20 years managing in various areas of retail.
During this time, I witnessed significant changes in the industry and developed extensive knowledge and experience in retail operations, customer service, business administration, and management.
In 2008, I was made redundant and transitioned into the learning and development sector, where I began delivering NVQs and Functional Skills. When these were replaced by Apprenticeship Standards in 2017, I continued to adapt and grow in my new career. I found real satisfaction in being able to share the knowledge and skills I’d gained over the years.
In 2017, I joined a different training provider, delivering training aligned with the new standards. After being made redundant again in 2023, I joined Realise, where I continue to support learners on their development journeys.
I left home and school at a young age, driven by my creativity and enthusiasm for hairdressing. I began my career as a hairdressing apprentice at a local salon. The pay was low and the hours were long, but I loved the opportunity to learn while earning.
After achieving my qualification, I progressed to a Level 3 Hairdressing Apprenticeship. During this time, I worked part-time in a new salon while attending college, balancing this with the responsibilities of being a new mum. I was keen to stay in the salon environment to develop my advanced hairdressing techniques and strengthen my customer service skills.
At age 21, I purchased my first salon and successfully ran it for three and a half years. After having my second son, I decided to step back to focus on being a full-time mum. During this time, I began volunteering one day a week at a local training provider to work towards my assessor qualification.
Once qualified, I was offered a full-time role as a tutor/assessor, where I gained valuable skills and experience. I progressed into quality assurance, becoming Lead IQA for Hairdressing, Business Skills, Management, and Sport.
In 2014, my sister and I purchased a hairdressing business together. This gave me the opportunity to expand my knowledge further, particularly in marketing, bookkeeping, landlord responsibilities, and in-house training and development.

FAQs
A Customer Service Apprenticeship is a work-based training programme that helps individuals develop the skills, knowledge, and behaviours needed to provide excellent customer service. It combines practical on-the-job experience with structured learning, allowing apprentices to earn while they learn.
Apprenticeships are cost-free to the learner. The responsibility for funding lies with the employer. Employers can fund apprenticeships in one of two ways:
> Apprenticeship Levy: Larger employers who pay the apprenticeship levy can use these funds to fully cover the cost of training.
> Co-investment: Smaller employers who do not pay the levy typically contribute 5% of the apprenticeship cost, with the government covering the remaining 95%.
This means businesses can access high-quality training for their staff at a low or no cost, depending on their size and funding eligibility.
The Customer Service (Level 2) qualification is a 12-month programme, plus End Point Assessment.
Need more information?
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