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Retail Manager Apprenticeship

Our Level 4 Retail Manager apprenticeship equips you with the leadership skills to drive sales, manage teams, and deliver outstanding customer experiences in retail.

Retail Manager Apprenticeship
Course overview

At a glance

  • overview-level-icon LevelLevel 4
  • overview-duration-icon Duration13 months + EPA
  • overview-locaton-icon LocationWorkplace

About the course

This Retail Manager Apprenticeship prepares you to lead teams and manage daily operations to meet sales targets while delivering exceptional customer experiences that build brand loyalty. This comprehensive programme covers key management skills, including team leadership, business planning, financial management, and customer service excellence.

Delivered over 13 months (plus end point assessment) through blended learning, our sector expert trainers provide practical guidance and support to help you succeed as a confident and effective retail manager.

This programme is government-regulated and funded through the apprenticeship levy or other government schemes.

Is this course right for you?

This programme is designed to support the development of individuals in retail roles who aspire to progress to positions such as Area Manager, Store Manager, or similar leadership roles. In your day-to-day work, you’ll be responsible for supporting, managing, and developing team members, overseeing projects, planning and monitoring workloads and resources, delivering operational plans, resolving problems, and building strong relationships both within and outside the organisation. This is an excellent programme for those at the early stages of their management career or anyone looking to develop new skills in preparation for their next career move.

We also offer a Level 2 Retail Apprenticeship, which is ideal for those starting their career in retail or currently working in frontline roles. While the Level 2 apprenticeship focuses on building essential retail skills such as customer service and stock management, the Level 4 Retail Manager Apprenticeship prepares you for leadership responsibilities, including team management, operational planning, and driving business performance.

What you’ll learn

You will learn the essential management skills required to excel as a leader, confidently handling everyday business challenges with clarity and professionalism.

Learning topics include:

  • Aligning retail operations with overall business strategy
  • Understanding customer profiles, trends, and behaviours
  • Managing finances: budgeting, forecasting, and profit control
  • Leading team performance, recruitment, and development
  • Applying marketing to uphold brand and boost footfall
  • Using retail tech like EPOS and data analytics
  • Keeping up with retail sector trends
  • Leading change in the retail environment

How you’ll learn

You'll enjoy a well-rounded learning experience, using a variety of techniques and approaches designed to support your progress throughout the apprenticeship.

Your learning experience will include:

  • A dedicated specialist trainer providing ongoing training, guidance, and support
  • Interactive online workshops
  • Guided learning tasks
  • Online learning resources and support 
  • 1-to-1 support, including coaching and tailored advice 
  • Assignments and work-based research projects
  • Regular progress reviews, including pre-gateway and final gateway reviews
  • Preparation and support for your End Point Assessment (EPA)

Our learning approach ensures you gain practical, real-world skills while building the confidence and knowledge to excel in your retail management career.

"With this apprenticeship you really learn about the retail industry. You get a recognised qualification and the trainers offer incredible support."

John Rodrigues, Selco ‘Gold Star Learner’

Retail Manager Apprenticeship - Realise

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Our experts

The people that make it happen

team-img-hover-circle Alison Hawkes
Alison Hawkes

Senior Training & Development Officer

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team-img-hover-circle Kate Hooley
Kate Hooley

Trainer Assessor, Business Skills

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team-img-hover-circle Mashud Rana
Mashud Rana

Training & development officer

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team-img-hover-circle Raylia Hopley
Raylia Hopley Business Skills Trainer 
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team-img-hover-circle Sharon Brown
Sharon Brown Trainer, Business Skills
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FAQs

Apprenticeships are cost-free to the learner. The responsibility for funding lies with the employer. Employers can fund apprenticeships in one of two ways:

> Apprenticeship Levy: Larger employers who pay the apprenticeship levy can use these funds to fully cover the cost of training.

> Co-investment: Smaller employers who do not pay the levy typically contribute 5% of the apprenticeship cost, with the government covering the remaining 95%.

This means businesses can access high-quality training for their staff at a low or no cost, depending on their size and funding eligibility.

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Need more information?

No problem. It doesn’t matter if your query is big or small, our teams are here to help. Just complete a quick enquiry form and we’ll be in contact soon to assist you with your query.

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