Retail manager apprenticeship

The programme has been designed to enhance the development of those in retail roles and help them to progress to area manager, store manager or similar positions.

Woman smiling at the camera.
Course overview

At a glance




15 months



About the course

Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand/business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people.

The programme typically takes 15 months and is delivered by our sector expert trainers providing blended learning.

This course is cost-free to learners. All our programmes are regulated and funded through the government or the apprenticeship levy.

Is this course right for you?

The programme has been designed to enhance the development of those in retail roles to progress to Area Manager, Store Manager or similar positions.

Key responsibilities you have are likely to have in day-to-day work include:

  • Supporting, managing and developing team members
  • Managing projects, planning and monitoring workloads and resources
  • Delivering operational plans
  • Resolving problems
  • Building relationships internally and externally.

This is an fantastic programme to start if you are in the early stages of a management career or are looking to develop new skills ready for your next career development opportunity.

Simon Ball Selco

Realise has worked with us and helped us to create a bespoke career progression programme.

Simon Ball, Selco, HR development manager

You really learn about the retail industry, get a recognised qualification and incredible support from trainers.

John Rodrigues, Selco ‘Gold Star Learner’

What you’ll learn

You will learn the essential management skills needed to successfully fulfil your role as a leader and be able to cope and respond to everyday business challenges with confidence and clarity.

Learning topics include:

  • Retail principles and practices
  • Customer service
  • Leadership
  • Developing & managing teams

How you’ll learn

You will be supported by our team of expert Management Trainers who operate flexibly across England. We have created an innovative delivery model that reflects today’s fast paced learning environment, combining traditional teaching methods and practices with online learning, resources, and support.

Trainers providing blended learning through:

  • Face-to-face sessions
  • Remote delivery such as Skype, Zoom and Adobe Connect
  • Telephone & email
  • Online learning

Need more information?

No problem. It doesn’t matter if your query is big or small, our teams are here to help. Just complete a quick enquiry form and we’ll be in contact soon to assist you with your query.

Our experts

The people that make it happen


Senior training development officer


Senior training & development officer

I work as a senior training and development officer in the business skills sector and I have over 15 years’ experience within the industry, I have worked here at Realise for just over 3 years. As well as supporting my performance manager, I work on the BT contract delivering customer service and retail management apprenticeships in Openreach and EE.


Training & development officer


Training & development officer

I have been in work based learning for nearly 15 years and seen many changes, with the move across to standards the most significant and I feel this has added real value to the apprentice programmes we deliver. Being a curriculum lead I have also had the opportunity to create bespoke delivery models so that every apprenticeship journey can be different and suit the learners and their employers in the best possible way and support them to end point assessment.


Trainer assessor


Trainer assessor

I am a qualified and experienced trainer with almost 20 years of experience in the industry. With extensive experience in customer service, retail and business administration, working in these sectors since the age of 15. I have a plethora of knowledge and skills to support learners at various stages of their career. Along with my excellent and cheery communication skills, I love supporting people and it is a pleasure to see them succeed in achieving their goals and aspirations.


Training & development officer


Training & development officer

I am an experienced assessor and trainer, delivering retail, customer service and business administration from level 2 to Level 4. I have been working in the industry for the last seven years and started working with Realise in October 2018. I have a bachelor degree in economics and masters in business administration. I have more than 10 years of experience in retail and business administration. Ever since I have moved into this role, I have enjoyed it immensely as it has been both challenging and rewarding at the same time. I always try to keep myself extremely organised and have a flexible approach to my workload.

I am a proud dad of two lovely kids and love to enjoy my time with my family. Besides my work and family life, it’s all about sport. sport is my passion and hobby. I love to watch football, cricket and tennis. I am a die-hard fan of Manchester United and closely follow English County Championships. I am also a big fan of Roger Federer.


Training & development officer


Training & development officer

I have a vast experience in trade, entertainment and retail. I took the plunge back in 2007 to become an assessor and never looked back. I qualified as an assessor back in 2007 and I have loved teaching and learning for the last 16 years and the last five years at Realise. Which I have to say has been an experience that I have enjoyed most out of my training career.

Frequently asked questions

Who would benefit from the retail manager apprenticeship?

The retail manager course has been developed specifically for those working in retail and looking to progress to roles such as Area Managers or Store Managers.

What topics are cover during retail manager apprenticeship?

Retail manager apprentices will learn about principles and practices, leadership, developing teams, leadership and management.


Ready to take the next step?

Let’s talk. You’re only a few clicks away from enquiring about this course. Don’t delay, get in touch and start something exciting today!